SellgoLive Private Limited — Privacy Policy

This Privacy Policy applies to all users in India who access or use SellGoLive's Services for buying, selling, livestreaming, or interacting with other users on the platform.

A. Personal Information

• Full Name, Email ID, Mobile Number, Postal Address
• Government-issued identification (e.g., Aadhaar, PAN, Voter ID) for KYC
• Bank account details for seller payouts
• GSTIN and IEC for exporters (if applicable)
• Date of birth and gender
• Facial image and audio/video (during livestreams)

B. Technical and Usage Information

• IP address, browser/device info, OS
• App usage data, search/bid/view history
• Device identifiers (IMEI, advertising ID)
• Location (coarse)

C. Transaction and Payment Data

• Purchase/bid history, payment method
• Payment gateway transaction IDs (Razorpay, Cashfree, etc.)

D. Other Data

• Customer service queries
• Communications in-app (chat, livestream comments)
• Survey responses or referral program data

Under Indian law, we process your personal data:

• With your consent (e.g., when signing up, or applying as a seller)
• For performance of a contract (e.g., to fulfill an order or settle a payout)
• To comply with legal obligations (e.g., tax laws, KYC norms)
• For legitimate business interests (e.g., fraud prevention, platform improvements)

• To register you as a user or seller
• To verify identity and complete KYC
• To facilitate orders, payments, and refunds
• To enable livestream commerce features
• To resolve disputes, respond to support requests
• To detect fraud, spam, and abusive behavior
• To send transactional emails and promotional messages (with opt-out option)

We may share your information with:

• Payment processors like Razorpay, Cashfree, PayU
• KYC/identity verification services
• Logistics/shipping partners
• Third-party service providers (e.g., SMS gateways, analytics tools)
• Law enforcement or regulators (if legally required)
• Buyers or sellers as necessary for order fulfillment

We do not sell your personal information to third parties.

• Data is stored on cloud infrastructure located in India (or as allowed under Indian cross-border data flow guidelines).
• We follow ISO 27001-certified practices and implement reasonable technical and organizational measures to protect your data.
• Access is role-based, monitored, and encrypted where feasible.

As a user in India, you have the right to:

• Access and review your personal data
• Correct/update any inaccurate or incomplete data
• Withdraw consent (except where required by law or contract)
• Request account deletion (subject to retention obligations)
• Opt out of marketing communications via in-app settings or unsubscribe links

We retain your information as long as your account is active or as needed to:

• Comply with tax and legal obligations
• Resolve disputes
• Enforce our Terms of Service
• Maintain security and operational continuity

SellGoLive is not intended for children under the age of 18. If we learn that we have collected personal information of a minor without parental consent, we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in technology, law, or business operations. We will notify you by email or app notification and update the "Effective Date."

For any questions, concerns, or grievances related to this Privacy Policy or your personal data, contact:

Grievance Officer (As per Rule 5(9) of the SPDI Rules) SellgoLive Private Limited
Name: Prabhu Nath Singh
Email: info@sellgolive.com
Phone: +91-9211224805
Address: C-1791 sushant lok phase-1, Gurugram Haryana, 122009

By using SellGoLive, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.